Alan is a leading intellectual property and entertainment lawyer in Hong Kong and Mainland China, with over two decades of experience advising global brands, technology companies and prominent artists. He specialises in complex contentious and transactional IP matters, with a particular focus on cross-border disputes and brand protection in Hong Kong and Mainland China. Alan has been named one of Asia’s top lawyers under 40 by Asian Legal Business and has been consistently ranked as a leading IP and entertainment lawyer in global legal directories.
Alan’s practice covers the full spectrum of contentious and transactional IP matters, including copyright, trade marks, data privacy, advertising, competition, e-commerce and technology. He has acted in a number of headline IP disputes in Hong Kong and is known for his nuanced and pragmatic strategies in cross-border and highly complex disputes. He has handled litigation, mediation and arbitration for global fashion brands, technology giants, artists and celebrities. Alan also has a substantial entertainment practice, working closely with A-list talent, film directors and producers, music labels, animation designers and collecting societies. He is uniquely positioned to advise on entertainment matters in both Hong Kong and Mainland China.
Before founding ELLALAN with Ella Cheong, Alan was a partner at Mayer Brown JSM (now JSM) and then at Hogan Lovells, where he led the Hong Kong and China IP, media and technology practices. Alan also served as the Managing Director of Mayer Brown JSM’s Beijing IP agency and headed its Beijing IP team, gaining deep experience in managing IP practices and building relationships with government officials and IP professionals across Greater China.
With an IT forensics background, Alan regularly advises and speaks on artificial intelligence, blockchain, cryptocurrency, social media, online consumer protection, cybersecurity and data privacy. He has extensive experience assisting clients with digital forensic issues in civil proceedings concerning counterfeiting, software piracy, online defamation, misappropriation of trade secrets and the authenticity of communications on instant messaging platforms. He is a member of the InnoTech Committee of the Law Society of Hong Kong and the INTA Enforcement Committee.
Alan is an accredited mediator, a China-Appointed Attesting Officer appointed by the PRC Ministry of Justice, a Civil Celebrant of Marriages and an Adjunct Professor of Law at the Hong Kong Shue Yan University.
