Winnie is a Senior Associate at ELLALAN with over 20 years of experience in trade mark practice and brand protection. She brings a wealth of top-tier private practice and in-house experience to clients, having advised on intellectual property portfolios for major global conglomerates and leading local enterprises.

Winnie began her career at Sit, Fung, Kwong & Shum before joining the Intellectual Property team of the global law firm Hogan Lovells as an Associate, and later serving as a Senior Associate at Eversheds Sutherland. In these roles, she worked closely with seasoned IP professionals on the IP portfolios of numerous global conglomerates, advising on high-value mandates. She has also completed a secondment at one of ELLALAN's major clients, providing day-to-day legal support to the in-house legal team and multiple business units, which gives her an acute understanding of the demands and priorities of global businesses.

Winnie has extensive experience handling a wide range of IP matters for global and local clients across diverse industries, with a particular focus on trade marks and branding. Her practice spans prosecution work, including managing IP portfolios and filings, conducting clearance searches, and devising filing strategies, as well as providing IP-related opinions, conducting commercial IP due diligence, supervising IP investigations and anti-counterfeiting actions, and handling enforcement and litigation. She also advises on domain name disputes, company name hijacking, copyright, and licensing matters.

Winnie is fluent in English, Mandarin and Cantonese.