Rosita Li
Partner
Hong Kong

Rosita has over 30 years’ experience advising on the full spectrum of contentious and non-contentious IP, entertainment and technology matters in Hong Kong and Mainland China. She acts for global conglomerates and Hong Kong blue-chip companies across sectors including financial services, real estate, retail, hospitality, luxury and fashion, and is widely recognised by leading legal directories as a market-leading trade mark specialist.


Rosita’s practice covers IP enforcement and litigation (including interlocutory injunctions, Anton Piller orders, customs seizures, domain name complaints and shadow company disputes), portfolio management, licensing, franchising and transactional IP. She regularly advises on global trade mark portfolio strategy and APAC enforcement programmes. She also assists clients with IP audits and IP‑related due diligence in connection with corporate and commercial transactions, as well as drafting and negotiating licence and franchise agreements.

 

Rosita is a former IP Partner of Mayer Brown JSM (now known as JSM), where she practised for more than two decades. She is admitted as a solicitor in Hong Kong and in England and Wales. She is a sought-after speaker and author on IP topics, and has presented widely on trade marks, copyright, patents, trade secrets, music copyright, copyright licensing, Anton Piller injunctions, shadow companies and domain name proceedings. She has been consistently recognised as a leading individual in intellectual property by major directories, including WTR 1000, Chambers Asia-Pacific, Chambers Global, Legal 500 Asia Pacific and Asialaw Profiles.


Rosita has significant expertise in domain name and online brand protection work. She is a Domain Name Panelist of the World Intellectual Property Organisation, the Asian Domain Name Dispute Resolution Centre and eBRAM International Online Dispute Resolution Centre.

  • Admitted as a Solicitor in the UK and Hong Kong in 1992
  • Former IP Partner of Mayer Brown (formerly JSM)
  • President of the Licensing Executives Society China, Hong Kong Sub-Chapter
  • Domain Name Panelist, World Intellectual Property Organization
  • Domain Name Panelist, Asian Domain Name Dispute Resolution Centre

  • Top Lawyers in the Greater China Region – Intellectual Property, Chambers Greater China Region Guide 2023
  • Distinguished Practitioner – Intellectual Property, Asialaw 2022 – 2023
  • Mentor of the Year, ALB Women in Law Awards 2023
  • Ranked Lawyer: IP, Chambers Asia Pacific 2011 – 2020
  • Silver Tier Individuals: Enforcement and Litigation, WTR 1000, 2018 – 2022

  • Acted as a supervising solicitor in the execution of an Anton Piller Order
  • Acted for a cassette manufacturer and supplier in defending patent infringement proceedings in Hong Kong, in one of the very few patent infringement cases to proceed to trial
  • Acted for collecting societies in a range of enforcement actions to protect music and related rights.
  • Advised a Michelin starred restaurant in a franchise agreement dispute
  • Successfully handled over 200 domain name dispute complaints and over 500 company name disputes for international brand owners
  • Handled over 400 trade mark oppositions, in both English and Chinese, in Hong Kong and Mainland China
  • Acted for a major Hong Kong real estate developer in defending proceedings, including an interlocutory injunction application based on passing off and trademark infringement
  • Represented a well-known international school in High Court proceedings against a local educational establishment for trade mark infringement and passing off
  • Acted for a major Hong Kong Bank in obtaining a interlocutory injunctive relief against a PRC financial company, based on trade mark infringement and unfair competition
  • Acted for a famous Hong Kong hotel brand, securing a favourable judgment in proceedings against a PRC company misusing its logo
  • Advised leading advertising, PR and marketing agencies on drafting and negotiating artist agreements and on IP issues arising from advertising campaigns.
  • Assisted in drafting the .hk domain dispute resolution rules for eBRAM International Online Dispute Resolution Centre Limited.