Our Partner, James Choi, recently joined an expert panel at the LESI YMC – Young Members Congress Asia-Pacific Conference 2025 in Kuala Lumpur, alongside distinguished panelists Sungpil Hwang (South Korea), Asugan Pechi Muthu (Malaysia), Noor Al-Banna, CFA, CLP, CVA (USA), and moderated by Anna Toh (Singapore).

The panel explored how the entertainment industry is rapidly evolving, highlighting the rise of Asian artistes and the growing significance of brand collaborations and licensing as revenue drivers. The conversation also addressed the increasing focus on brand valuation within live entertainment and how marketing strategies are shifting away from traditional approaches toward more innovative and integrated methods.

The discussion provided a comprehensive look at China’s entertainment market recovery and expansion post-COVID, covering the resurgence of the movie sector, the dynamic competition between short videos and OTT on-demand dramas, and the revival of concerts and live performances. These insights underscore the complexity and opportunity within the IP landscape in Asia-Pacific.

At ELLALAN, we are engaged in advising clients across Sports, Art, and Entertainment law, delivering cutting-edge solutions tailored to today’s complex IP environment. This opportunity to engage with global thought leaders reinforces our commitment to innovation, collaboration, and excellence in IP law.