Trademarks play an integral part in building brand loyalty and accumulating a strong customer base. Your brand is the lifeblood of your business – yet such an asset can only fully unleash their power when it is protected. That is where we come in. Our specialists offer a distinctive set of capabilities in protecting trademarks, from conducting clearance searches and registration, managing portfolios, to trademark litigation. 

As one of the top trademark firms of Hong Kong, the tangible effects of our expertise in this field are clear in our track record – we have consistently proven our ability to find solutions for the most complex trademark issues. Such factors make us one of the strongest players on the IP field. Both our Senior Partner Ella Cheong and Managing Partner Alan Chiu have been named IP Star (Hong Kong, Trade Mark) of 2020. ELLALAN was also named the Trademark Firm of 2019 by the Asia IP Awards.