Movement marks, also known as motion marks, are a fascinating and evolving part of trade mark law. Only 7 movement marks have ever been registered in Hong Kong. Why so few? From technical hurdles to distinctiveness requirements, the path to registration is no walk in the park. But for brands that want to animate their identities, this could be a game-changing strategy.

Our IP Prosecution Team members, Valerie Suen and Chin Lam Albert Leung, have unpacked these challenges in a concise post. Dive in below to discover what it takes to own your brand’s groove!