Our Managing Partner, Alan Chiu, and Senior Associate, Tiffany Lam, have co-authored an insightful article on how POP MART’s “LAFUFU” trademark filing reveals key strategies behind Defensive Trademarks.

Amid a wave of knockoff POP MART products flooding e-commerce platforms, the article explores the rationale behind registering “LAFUFU” as a proactive move to combat counterfeiting. It also examines how Defensive Trademarks are recognized in both Hong Kong and Mainland China.

This timely piece reminds brand owners that defensive filings aren’t just for launching new products—they’re essential for protecting brand identity and pre-empting misuse.

Read the full article and stay ahead of the curve!