Our Partner, Rosita Li, recently participated as a panel speaker at Domain Summit Asia 2025 in the session “Domain Name Disputes in Asia: UDRP, ccTLDs, and Enforcement”, in her capacity as a Domain Name Panelist of the Asian Domain Name Dispute Resolution Centre (ADNDRC) and the World Intellectual Property Organization – WIPO. The panel brought together domain name and dispute resolution practitioners from across the region, including Louise Wong, Igor Mocni, and Dennis Cai, with the discussion moderated by Eric Yang.

The discussion highlighted the continued rise in domain name arbitration cases, with Uniform Domain-Name Dispute-Resolution Policy (UDRP) filings reaching one of the highest levels on record and trade mark owners achieving a consistently high success rate. Panelists noted key trends shaping recent decisions, including the persistent misuse of pay-per-click and parking pages, increasing scrutiny of privacy and proxy registrations, and a growing wave of typosquatting and phishing-related domains affecting brands across a wide range of industries.

A significant portion of the conversation focused on the surge in disputes involving .AI domain names, driven by the rapid growth of artificial intelligence and technology-related branding. The panel discussed how brand owners can respond through early registration strategies, active monitoring, and timely enforcement, while also cautioning domain investors to remain mindful of trade mark risks when registering high-value technology-related domains.

The panel also examined the increasing importance of Asian and emerging market Country Code Top-Level Domain (ccTLD) disputes, including .cn and .hk domains. Speakers shared practical insights into how ccTLD policies, while often modelled on the UDRP, remain locally administered and may involve different enforcement mechanisms. Cross-border cases can therefore raise additional complexity, particularly where national court proceedings remain available following arbitration, potentially affecting timelines and costs.

At ELLALAN, we continue to actively engage in regional and international discussions on domain name protection and online brand enforcement. Rosita’s participation reflects our dedication to understanding the fast-evolving domain name landscape across Asia and beyond.