We are thrilled to announce that ELLALAN has been selected as an Insight Contributor for World Trademark Review’s Anti-counterfeiting and Online Brand Enforcement: Global Guide 2025.

Our talented team, Alan Chiu, James Choi, Nicole Huo and Nicola Kung, has authored two articles in this year’s Global Guide:

Hong Kong: how Customs is boosting enforcement – uncovering how Hong Kong Customs’ stringent recordal process and ramped-up cross-border inspections led to a 45 % jump in infringement seizures, and why open collaboration is key for rights holders at the border.

China: surge in IP crime prosecutions indicates effectiveness of multi-pronged approach to trademark enforcement – examining China’s “three-in-one” model that integrates civil, criminal and administrative channels, the record-breaking uptick in prosecutions and targeted enforcement campaigns that underscore the power of coordinated action.

WTR Insight offers free, in-depth analysis from vetted global experts, to empower brand owners in staying one step ahead of counterfeiters. Huge thanks to WTR for this platform!

We invite you to dive into these articles and join the conversation on shaping robust enforcement programs. For the full articles, please visit:

https://lnkd.in/gdBZ7s8u

https://lnkd.in/gVy5YCub