News
Sharing IP insights to global audiences
04/09/2020
ELLALAN is keen to share our insights to the global audiences. Our Partner Charles To was invited by the India Licensing Expo & Summit to share about different aspects of the business of licensing along with Tony Zhu, Kaori Kurobe, Harry Yoon and Roger Berman. Charles provided a useful overview on the Chinese market in which he highlighted a shift to a friendlier approach to foreign brands in terms of IP protection. He also made an observation that brands are now more cautious on licensing cost and would much prefer a revenue sharing model. The audiences raised a lot of interesting questions and showed their passion in the business of licensing. ELLALAN is honored to participate in this Summit. If you have any questions about licensing, please feel free to reach out to Charles To for a chat.
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