KOL has always played a vital role in many brands’ marketing strategies in recent years. However with greater public exposure comes greater legal risks, especially if influencers are not mindful of the applicable laws and regulations, nor sensitive to the messages that they are conveying to their followers and fans.

Our Managing Partner Alan Chiu, was invited by The Law Society of Hong Kong as a guest speaker at its Community Relations Committee (“CRC”) Speakers’ Gathering on 5th September 2019. The sharing focused on hot legal topics related to KOL (Key Opinion Leader) amidst recent social turmoil in Hong Kong and some other common issues in our every walk of life such as freedom of speech, personal data privacy and cyberbullying.

The objective of the presentation is to exchange ideas with fellow practitioners on how to approach legal topics with budding KOLs and young netizens while being relatable and captivating.