Bernie Hung is a qualified solicitor in Hong Kong and has over 20 years of experience in intellectual property and commercial law and practice.
Prior to joining our firm, Bernie was Managing Partner of her firm Hung, Au Yeung & Partners Law Firm. She had spent over 10 years in private practice with well-recognized international and regional law firms, and had spent 8 more years as the Asia Pacific Senior Legal Counsel for one of the world’s largest and most prestigious luxury/fashion retail groups to handle all legal, compliance and intellectual property matters.
Bernie is particularly well-known for her strong understanding of the real business needs of senior management and in-house counsels to drive business growth in Asia Pacific while striving to protect their interests and rights, and deliver innovative, strategic and sustainable solutions in a cost-effective manner.
Bernie’s expertise extends beyond intellectual property and brand protection matters, and also handles corporate commercial, distributorship, e-commerce, franchising, retail operations, product quality, consumer protection and other legal matters. During her time as an in-house counsel, Bernie’s team won the World Trademark Review’s Industry Award of “Asia Pacific Team of the Year 2012”. Bernie had also been appointed in 2016 as a member of the INTA Emerging Issues Committee.
Bernie is a frequent speaker on IP subjects at major conference, including at Luxury Law Summit, IBA Conference, MARQUES and INTA.
Bernie speaks Cantonese, Mandarin and English.