James Choi

Senior Associate

Hong Kong



+852 3752 3853

James was trained and qualified in Mayer Brown JSM in 2013. He specialises in handling IP contentious, advisory and commercial matters.

In particular, he has been handling (i) IP enforcement portfolios for multinational fashion brands and a Hong Kong copyright right licensing body, (ii) Customs recordal in Mainland China, and (iii) IP disputes for various clients, e.g. bank card company, luxury watch business, infrastructure company, lingerie business, former employee of a social media companies etc. James’ more recent notable IP litigation achievements include successfully assisting client in obtaining Mareva Injunctions against an infringer, and settling a complicated IP infringement dispute by way of mediation.

In addition, James has in the past advised clients on privacy policies, IT service agreements and disputes, distributorship agreements, NDAs, celebrity endorsement agreements, ecommerce agreements, manufacturing agreements, sponsorship agreements, website terms, advertising compliance issues, and prepared substantial IP legal opinions (both English and Chinese) concerning company listings on the Main Board of the HK Stock Exchange.

James also has experience in handling employment matters, compliance projects, cyber fraud money recovery actions and land recovery actions.

James speaks Cantonese, Mandarin and English.