Kenny Wong is recognized as an IP luminary in Hong Kong and Mainland China.
His experience covers the full spectrum of IP and IT laws. He also practises franchise law advising clients on setting up franchised operations in Hong Kong and the PRC and enjoys an enviable gaming and entertainment practice advising gaming operators, entertainment-related guilds and federations, A-list artistes, film producers and directors, film production companies, and record companies. He is unique in understanding and handling film collaborations between Hong Kong, China and the United States.
Kenny is also a seasoned professor. In addition to his part-time teaching at the University of Hong Kong where he has taught Cybercrime, IP and Entertainment laws, he has delivered over 130 lectures, seminars, and presentations to judges, IP enforcement officers, lawyers, enterprises, universities, and members of the public on IP, IT and entertainment subjects in Hong Kong, China and overseas.
Kenny publishes extensively too. He has published over 100 articles. Together with another HKU professor, he has co-authored all the editions of Intellectual Property Law and Practice in Hong Kong, a book recommended by the 3 universities in Hong Kong which offer IP courses and also the IP chapters in the tort reference book Tort Law & Practice in Hong Kong. His 2 booklets on IP Licensing and IP Audit and Due Diligence which are jointly published by the Government Intellectual Property Department and the Law Society of Hong Kong remain immensely popular.
Here is a snapshot of Kenny’s impressive bio:
- 35 years of experience in handling the full range of IP matters including IP advisory and strategy, portfolio management, licensing, franchising, enforcement and litigation
- Received more than 130 professional accolades in IP, franchise and entertainment practices
- Chairman of the IP Committee of the Law Society of Hong Kong
- Deputy Chairman of the Hong Kong Copyright Tribunal
- Adjunct Professor of the University of Hong Kong (Cybercrime, Intellectual Property Law and Entertainment Law)
- Honorary advisor of the following charitable institutions: Wai Yin Association, First Initiative Foundation and Hear Talk Foundation
- Past chairman of the Appeal Board Panel of the Urban Renewal Authority and wrote 3 of its 7 decisions
- Past governor of Hong Kong Philharmonic Orchestra
ACCOMPLISHMENTS
EXPERIENCE
Accolades
Kenny has been recommended since 1997 by local and foreign publications as one of Hong Kong’s leading IP practitioners. Kenny has received over 130 awards and is no doubt one of Hong Kong lawyers who received the most recommendations.
IP Recognitions & Awards
- WTR 1000 – Luminary Individual 2025
- “Thought Leader” in “Franchising” and “IP-Patents”, “Recommended” in “Gaming” and “IP – Trademarks” – Lexology Index 2024
- Listed as IP Expert in Hong Kong – Asia IP Magazine 2024
- WTR Global Leaders 2019, 2020 – 2024
- Listed as Luminary Individual in The World’s Leading Trademark Professionals – World Trade Review 1000: 2014 – 2025 , List as Gold and Band 1 Individual 2011 – 2013
- IP Star for Trade mark: Strategy & Counseling; Enforcement & Litigation; and Licensing – Managing IP – IP Star for Trade mark, 2014 – 2024
- Band 1 – Intellectual Property (China) – Chambers Asia Pacific (2010 – 2014)
- Leading Trademark Lawyer – Who’s Who Legal – 2001 – 2007, 2009 – 2014
- Leading Franchise Lawyer –Who’s Who Legal 2008 – 2021, also 2002 – 2004
- Leading Entertainment Lawyer –Who’s Who Legal – 2012 – 2021
- Lexology – Thought Leaders in Franchising, Gaming and IP – 2024
- Leading Lawyers in IT & Telecoms; Pharma & Biotech; Litigation; Media & Entertainment and Trademark (Asia IP Experts 2014)
- Listed as a leading lawyer in Hong Kong for the area of Intellectual Property in all editions from 2001 – 2014 of the Asia Pacific Legal 500
- Listed as a Recommended individual (Hong Kong) in The World’s Leading Patent Practitioners – IAM Patent 1000 (2013 & 2012)
- Leading Lawyer in Trademark; Licensing & Franchising; Patents – (Asia IP Experts 2013)
- Leading Practitioner: China (Trade Mark: Greater China International Firms) & China (Patent: Greater China International Firms) – Expert Guides (2012)
- Leading Intellectual Property: Litigation Lawyer – Tier 1 – Chambers Asia-Pacific (2010)< /li>
- Listed in Chambers Asia – Asia’s Leading Lawyers for Business (2008 – 2010) – Intellectual Property
- Listed as one of the pre-eminent practitioners with expertise in Trademarks and Patents in China, Guide to Leading Practitioners (2011)
- Listed as one of the pre-eminent practitioners, Guide to the World’s Leading Franchise Practitioners, in association with Managing Intellectual Property (MIP), 2009
- Recommended Intellectual Property Lawyer by PLC Which Lawyer Yearbook 2006 – 2010
- Listed as a leading lawyer (the lawyer in Hong Kong who received the most nominations) by Guide to the World’s Leading Trade Mark Law Practitioners (2002, 2004, 2006, 2008, 2009, 2010 & 2012)
- Voted AsiaLaw Leading Lawyer 2001 – 2009 for the area of Intellectual Property
- Recommended by AsiaLaw Profiles (1997 – 2003) as one of the leading Intellectual Property lawyers in Hong Kong
- Voted as a leading lawyer of Legal Who’s Who 2003/04 for the area of Intellectual Property (based on a survey conducted by Asian Legal Business magazine)
- Listed as a leading lawyer by Guide to the World’s Leading Patent Law Experts 2001
- Recommended by Who’s Who of the Law (1999 & 2000)
- Named by Hong Kong Tatler Magazine in January 1997 as one of the Best Intellectual Property, Licensing & Trademarks Lawyers in Hong Kong
Pro Bono Awards
- 10-Year Achievement Award – Law Society of Hong Kong 2019, 2010
- Gold Award – Law Society of Hong Kong – 2011 – 2025
- Silver Award – Law Society of Hong Kong – 2010
- Gold Award – Professional Volunteer Service Accreditation Programme, Hong Kong Council of Volunteering – 2011 – 2024
Other Current Posts
- Chairman, IP Committee, Law Society of Hong Kong
- Member, Standing Committee of Law Society of Hong Kong
- Member, Legal Education Committee, Law Society of Hong Kong
- Honorary Legal advisor, Wai Yin Association
- Executive Committee Member, First Initiative Foundation
Past Positions
- Chairman, Appeal Board, Urban Renewal Authority (2015 – 2022)
- Deputy Chairman, Copyright Tribunal of Hong Kong (2017 – 2023)
- Publications Committee – Trademark Cancellation, International Trademark Association (2008 – 2024)
- Adjunct Professor, University of Hong Kong (2012 – 2024)
- Member, Appeal Board Panel (Town Planning), 2013 – 2019
- Member, Appeal Committee, Home Purchase Allowance Scheme, 2014 – 2020
- Government-appointed Governor of Hong Kong Philharmonic Orchestra – 2008 – 2012
Industry Representations
- Drafted and advised Hong Kong Federation of Filmmakers on the terms and conditions of its first ever film-making initiative
- Designed and delivered a series of three lectures on entertainment and IP laws co-organised by the Government Intellectual Property Department, Directors Guild, Scriptwriters Guild and Performing Artistes Guild
- Represented The Hong Kong Jockey Club and successfully lobbied the government and worked with the law draftsman to revise the Betting Duty Ordinance to facilitate commingling betting in Hong Kong
- Represented the film, animation, and comics industries and successfully lobbied for rental rights in Hong Kong, and advised on setting up a rental scheme for comics
- Represented Composers & Authors Society of Hong Kong in the first Copyright Tribunal reference under Copyright Ordinance 1997 initiated by telecasters to review its applicable licensing scheme and fee structure
- Advised various universities and the Heads of the Joint Universities Committee on copyright matters regarding education
- Represented the Software Publishers Association to lobby the government to implement various measures to improve copyright protection in Hong Kong against software piracy
Artistes, Directors and other Creatives
- Advising A-list artists such as Chow Yun Fat, Andy Lau, Louis Koo, Donnie Yen, Eason Chan, and Karen Mok on entertainment projects relating to films, music, endorsements etc in Hong Kong and China
- Advised film directors such as Andrew Lau, Teddy Chen and Pang Ho Cheung on their films projects in Hong Kong, China and overseas
- Advising on contracts relating to the funding, sponsorship and production of concert world tours of mega-stars such as George Lam, Sally Yeh, Andy Lau, Karen Mok and Eason Chan
- Advised on an Asian megastar’s sale of a library of 500 songs to a record label
Notable Entertainment Projects
- Advised First Initiative Foundation on bringing fossil dinosaurs to Hong Kong for exhibition and on legal issues, including sponsorships, for their other arts and culture projects
- Advised a PRC online platform on a licence of over 2,000 hours of foreign television contents
- Advised VSPN on the contracts for esports competition: PUBG – Star Challenge 2019
- Advised on the legal issues and contracts for the adaptation of literary works into films and films into musicals
- Advised on issues and handling following Hong Kong first largest concert cancellation
- Advising a Hong Kong investor on the co-financing legal documentations of 5 animations for global release, 1 of which was nominated for Oscar best animation
- Prepared contracts for an Asia-Pacific music contest organized by Universal Music Group for Aloft hotels of Marriott International
- Advised Universal Pictures on production issues of Battleship and Contagion in Hong Kong and their agreement on rights in Keanu Reeves first directed movie “Man of Tai Chi”
- Advised a leading record label on the due diligence for a repertoire of over 1,000 songs
- Reviewing and settling recording, management and merchandising contracts for Asian artistes for an international music label
- Advised China Star on the sale of 100 films to STAR TV
- Advised Universal Music on the acquisition of a repertoire of songs and recordings of the late legendary megastar Leslie Cheung
- Drafted and advised Mild Seven on all contracts related to the organization, management, promotion and broadcast of first outdoor quest in China
Gaming
- Advising The Hong Kong Jockey Club on rules and contracts relating to its Hong Kong and overseas betting initiatives, including commingled betting
- Advised The Hong Kong Jockey Club on major IT, equipment and system development, acquisition, and licensing projects in relation to their gaming operations
Intellectual Property
- Assisted corporations such as Ann Taylor, Neiman Marcus and Bergdorf Goodman in dealing with trademark squatters in China and recovering their registrations
- Assisted the Hospital Authority on patent clearances for drugs and on licensing and IP issues regarding their electronic health project
- Advised Hang Seng Bank on trade mark and Hang Seng Index-linked derivatives licensing
- Advised the University of Hong Kong, Polytechnic University, City University and the Open University on their IP policies and IP issues
- Advised the University of Hong Kong on a number of collaborative researches and commercialization
- Advised Rubik’s Cube on enforcement program in Hong Kong and China and procuring assistance from online service providers to fight infringement
- Advised Purapharm on the sponsorship of collaborative researches with Hong Kong Baptist University and the Chinese University of Hong Kong
- Advised and handled Dolby Laboratories’ IP registration, enforcement and licensing in Hong Kong and the PRC
- Advised Anheuser-Busch on their dispute with Czech Budejovicky Budvar and assisted them with trademark registration and enforcement in Hong Kong and China
Others
- Advised a top luxury brand on contracts concerning the establishment and operation of their e-shops in China
- Advised Hong Kong Commercial Broadcasting Co Ltd on copyright licensing issues
- Advised many high jewellery, fashion, restaurant and education brands in the setting up of franchised operations in Hong Kong and China
- Advised City University on their collaboration with Cornell University on the setting up of a veterinary school in Hong Kong
- Advised the Vocational Training Council on a number of major initiatives and projects including the contract for the architectural building design competition for their Design Institute building in Tseung Kwan O
- Advised Hong Kong Telecommunications on their then pioneer video-on-demand project
- Written 3 of currently 8 decisions of the Urban Renewal Authority appeal cases
